The purchasing power of Russians falls, they go on the cheap products

“Purchasing power falls in all categories of goods People alter their consumption patterns, shifting demand towards more relevant and more cheap goods.”, - Said a member of the Presidium of the Association of Retail Companies (AKORT) Lomakin-Rumyantsev.

“There are people who are less likely to go to the shops and accurately plan their purchases, such” optimizers. “Average check grew them have, but the total cost is not reduced. There are those who are called cherry-pickers. The English term means those with cake is taken cherries They go on promotions and buying only what you can buy in these promotions, “-. AKORT explained a member of the presidium.

He said that this is due to a decrease in real incomes.

Lomakin-Rumyantsev also said that changing attitudes and the current consumption.

“A situation where people were willing to spend all of their income on current consumption, gradually receding into the past It already has serious consequences for our economy.”, - He said.

Internal growth, he said, is no longer a factor in economic growth. “The consequences - all sectors, one way or another tied to domestic demand will rest in the clear limitations Just as today these manufacturers ogranchieniya stuck into the fish or dairy products.” - Said Lomakin-Rumyantsev.

He added that, however, possible to stimulate domestic demand.

“For example, a domestic food assistance programs, which involve subsidizing the purchase of certain types of products for certain categories of citizens of the Program develops MINPROMTORG and, as I understand it, it is actively involved the Ministry of Agriculture and the Ministry of Labor The second option -.. This is what they do, regardless of the trading companies of the state with your promotions, with their by containment of prices “, - said Lomakin-Rumyantsev.

Also, previously head Sergei Yushin, the National Meat Association executive committee in the air RSN said that in 2015 the inhabitants of the Russian Federation have eaten at 5 kilograms per person is less than the pre-crisis 2013.

In 2016, the ruble continued to fall. Exchange Rates for February 11 - 79 rubles per dollar, 89 - to the euro.

Due to the difficult situation in the economy, the government is developing a crisis management plan. Dmitry Medvedev called the priority anti-crisis plan for the implementation of social obligations.

11 February 2016

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