Service licensed content Fidel.Ru closed due to losses and the inability of owners to protect their property

It’s time[/t:[t:tag slug=srok]time to close the project. He spent nearly six years. Six years - is an incredible time for the digital distribution market, especially in Russia. During this time, managed to do very much. Except, perhaps, the main thing.

Fidel.ru first in the CIS signed a contract with Universal Music, and later with all ostalnymimeydzhorami, and with a lot of indie labels. First, market participants, has attracted large investments, first implemented all of the available models of the distribution of music, ranging from the sale of wma files with DRM (even scary to imagine now) ending Freemium model. We carried out different advertising companies and ultimately, perhaps, have tried everything possible, from the banal banners to complex BTL designs. Traffic, at times, reached 120,000 unique visitors per day. But we were not able to earn. Moreover, we have not even approached the payback. Why not? In this article we want to look in detail at the current market and understand where we might be mistaken.

The task of music service - the user to conveniently predostvit consume any kind of music that is in the network, in any convenient way, with any device, anywhere, anytime. Instead, get traffic and learn to maximize its monetezirovat, that is, to adequately assess the cost of this service. While the task owner - to realize their intellectual property (in our case, the catalog of music content) with the greatest benefit for themselves.

Now there is a very strange, quite the opposite. In other words, software does not want to sell its assets, placing prohibitive conditions for those who want their help. These conditions could be regarded as the most profitable, if the right holder could qualitatively protect their property. And since the software does not know how to do it (and most likely, it’s just impossible), it turns out that this property does not have any money. Therefore, in our opinion, the only way out of this situation is first and foremost to provide the most simple and convenient access to your directory to all comers. Thus, simply replace all the files on the legal. For a start, it will give the opportunity to represent the actual consumption of the asset in order to adequately assess its value. Make it technically is not difficult. XML is enough to offer their catalog to all who use music in their services, in response to receiving reports. No need to transfer files, because they already have in the network and get there much faster than doing it through the existing system of import. Well, a lot of things that duplicate all market participants and the cost of this work, everyone wants to impose on the consumer. Well, this is a topic of another post.

30 May 2012

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