Channel “Sport” will acquaint Russians with virtual advertising

Virtual advertising, which more than one year are already being used by Western television networks, will appear in Russia’s television.
writes “Kommersant”, the sports marketing agency Target Marketing (TM) and the channel “Sport” has agreed to host sporting events in the virtual logos or banners. Promotional messages will be projected on a football field and stadium bumpers. In this virtual logos and banners will not block the ads, placed in the stadium.

25 February 2007 | advertising, businessman, marketing, news, rossiyanin, tv

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